Insiders Report

First launched in 1983 the PC Insiders Report was a seasonal magazine that showcased the latest and greatest from President’s Choice. It was shelved in the 2010s and returned this Holiday. This 48-page book brought back the tradition of the book with a digital twist, offering a robust website, digital offers, and videos that showcased over 100 products. We introduced guest editors to increase diversity and awareness showcasing the test kitchen team, TikTok creators and celebrities like Jann Arden.