Insiders Project

Created as a content hub for customers that provide utility and entertainment this video driven site. Instead of hard-hitting advertising the site takes an editorial approach featuring key items in recipes, videos, and articles. It operates very much like start up within a large company. Using data to help drive strategy and creative. The key metrics are more visits, lower bounce rates and longer time spent. With little to no media budget the pages views are 7,689,276.  Working with a diverse group of creators in Canada we were able to shape stories that are Canadian focused.  The content is featured in the PC Optimum app as well as on insidersproject.ca.