Food Lovers Unite

In 2019 Loblaws unveiled its first brand campaign. It celebrated the idea that if you love food, you’re a food lover. Loblaws approached the customer with no judgement and a warm welcome to a store that is there for you, whether you eat canned cranberry sauce or make it from fresh. The campaign kicked off with John St for Easter. As it moved into Summer all creative and production came in-house for the first time and we created the television spots for Summer, Thanksgiving and Christmas. It was a full funnel campaign covering not only tv but also signage, flyer, social and digital assets.