Paderno_HybridCladPanA cinematic spot for Canadian Tire featuring the Paderno HybridClad pan, blending its innovative design and everyday benefits with an engaging, romantic mood.
How to Food Stuff - seriesAfter years of creating how-to hands and pans style videos we decided to have a little fun creating relatable moments with just a hit of helpfulness. For the full series go tohttps://insidersproject.ca/en/watch/show/how-to-other-food-stuff
Abby Langer's Food Crusade TeaserWe wanted to create a humorous take on diet culture that was also the truth. Enter Abby Langer, a no nonsense dietitian who says it like it is.
PC Insiders Report_Holiday 2020 HamA series of short form videos showcasing the benefit of the Holiday Insiders Report 2020 hero items. The ask was to show the why but in a fun and engaging way. This one is the boneless ham.
Ripe TrailerAlongside the Hall Full food wasted docuseries we create a utility series. Ripe looks at food when it's under, just and over ripe using everything up whether it's bananas, mushroom, eggplant or carrots. For the full series go to https://insidersproject.ca/en/watch/show/ripe-show-page
PC Holiday Insiders ReportBringing back the printed book this 48 page book covers off everything from baking to mains highlighting the key hero products from PC.
Mastermind Toys Wish Book
Loblaws Thanksgiving If You're Cooking You're a CookBriefed, pitched and created within 3 weeks this spot focused on the early COVID days of learning to cook and celebrating those who tried to tackle their first Thanksgiving dinner with their own signature flare.
Zellers about us
Hauler shop for No FrillsAs a teaser to the Hauler campaign for No Frills we created wild posts on our social channel to generate buzz and excitement. It was the first of it’s kind for our grocery stores and still exists today.
Zellers Merch
Half Full TrailerWith food waste as a key initiative for Loblaw we created a series that looks at the problem and the people at the forefront. For full episodes got to https://insidersproject.ca/en/watch/show/half-full
Food Lovers UniteFood Lovers Unite campaign for Loblaws
Loblaws Summer Food Lovers UniteThis was the first television spot we produced in Loblaw Agency and showcased the amazing produce and food available in the summer months.
SOS Trailer low resWhat's for dinner is common question in most households. We launched our first content series answering this question for Canadians across the country.
Loblaws Thanksgiving Food Lovers UnitePlaying up the love it or hate attitude of our shoppers we showcased all the ways people tackle their Thanksgiving dinner no judgement.
Insiders Project - an editorial driven websiteCreated as a content hub for customers that provide utility and entertainment this video driven site. Instead of hard-hitting advertising the site takes an editorial approach featuring key items in recipes, videos, and articles.
Whole Roasted EggplantsOne of the core series of videos created for Insiders Project are what we call hands and pans. These are short, helpful and inspirational with a link to shop. You can find it on the site or on your PC Optimum App.