Zellers
How to Food Stuff - series
PC Holiday Insiders Report
Ripe - food waste series
2020 PC Holiday Insiders - Series of product focused videos
Abby Langers Food Crusade - a diet debunking series
Hauler shop for No Frills
Half Full - food waste docseries
Food Lovers Unite
Loblaws Thanksgiving 2020 - Television spot
Loblaws Food Lovers Unite Summer spot
Save Our Supper - Dinner dilemmas solved
Loblaws Thanksgiving 2019 - Television spot
Insiders Project - an editorial driven website
Whole Roasted Eggplant - Utility video series for the PC Optimum App
Zellers
How to Food Stuff - seriesAfter years of creating how-to hands and pans style videos we decided to have a little fun creating relatable moments with just a hit of helpfulness. For the full series go tohttps://insidersproject.ca/en/watch/show/how-to-other-food-stuff
PC Holiday Insiders ReportBringing back the printed book this 48 page book covers off everything from baking to mains highlighting the key hero products from PC.
Ripe - food waste seriesAlongside the Hall Full food wasted docuseries we create a utility series. Ripe looks at food when it's under, just and over ripe using everything up whether it's bananas, mushroom, eggplant or carrots. For the full series go to https://insidersproject.ca/en/watch/show/ripe-show-page
2020 PC Holiday Insiders - Series of product focused videosA series of short form videos showcasing the benefit of the Holiday Insiders Report 2020 hero items. The ask was to show the why but in a fun and engaging way. This one is the boneless ham.
Abby Langers Food Crusade - a diet debunking seriesWe wanted to create a humorous take on diet culture that was also the truth. Enter Abby Langer, a no nonsense dietitian who says it like it is.
Hauler shop for No FrillsAs a teaser to the Hauler campaign for No Frills we created wild posts on our social channel to generate buzz and excitement. It was the first of it’s kind for our grocery stores and still exists today.
Half Full - food waste docseriesWith food waste as a key initiative for Loblaw we created a series that looks at the problem and the people at the forefront. For full episodes got to https://insidersproject.ca/en/watch/show/half-full
Food Lovers UniteFood Lovers Unite campaign for Loblaws
Loblaws Thanksgiving 2020 - Television spotBriefed, pitched and created within 3 weeks this spot focused on the early COVID days of learning to cook and celebrating those who tried to tackle their first Thanksgiving dinner with their own signature flare.
Loblaws Food Lovers Unite Summer spotThis was the first television spot we produced in Loblaw Agency and showcased the amazing produce and food available in the summer months.
Save Our Supper - Dinner dilemmas solvedWhat's for dinner is common question in most households. We launched our first content series answering this question for Canadians across the country.
Loblaws Thanksgiving 2019 - Television spotPlaying up the love it or hate attitude of our shoppers we showcased all the ways people tackle their Thanksgiving dinner no judgement.
Insiders Project - an editorial driven websiteCreated as a content hub for customers that provide utility and entertainment this video driven site. Instead of hard-hitting advertising the site takes an editorial approach featuring key items in recipes, videos, and articles.
Whole Roasted Eggplant - Utility video series for the PC Optimum AppOne of the core series of videos created for Insiders Project are what we call hands and pans. These are short, helpful and inspirational with a link to shop. You can find it on the site or on your PC Optimum App.
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